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Website Content Might Be King, But Trust Us, Good Design Is The Queen And She Should Not Be Underestimated!

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That’s right—website content has long been promoted to be king. It’s important, and really does make or break a website. But when it comes to website royalty, good design is the queen (and she should certainly not be underestimated).

After the king—content—the queen is next in line. It’s straightforward and simple really when you look at it like this: Your website NEEDS content, as without it, there would be nothing there to read or view. Content is king.

But all things aside, if your website didn’t NEED content, then the design really is all that matters, right? After all, what else is there besides the content and the design of a site? So, all too often, we hear the adage again and again…content is king, content rules, content is king. Well it is king, needs to be king, and really always will be the top of the hierarchy by default. But that makes design no less important, just different.

Do not underestimate the queen.

Seriously, would you want to ignore one of the most powerful forces in the world of the web? Nope, not if you’re wise anyway. Your website’s first-rate, attractive design makes or breaks your site every bit as much as having content on the site or not. Why?

Well, people don’t like ugly website designs, or unattractive queens for that matter. Ugly websites are a distraction no matter how great the content itself is. People can’t see past the silent force of the design because design is omnipotent. It’s everywhere we turn, and our eyes are simply trained to appreciate attractiveness when it comes to design or otherwise. People avoid ugly websites with bad design, or if nothing else, they probably dismiss them as being unprofessional or amateurish.

The queen can be quite convincing herself. You’ve probably heard the old traditional saying “behind every good man stands a better woman.” Same goes for the king and queen, the content and design. The design backs up good content. The queen supports the king in all of his endeavors. Design guides and steers the content, both directly and even subliminally. The design helps the content do what it sets out to do—capture the visitors’ attention and guide them to take the next desirable action on the website.

Give the credit to the queen where credit is due.

Just because the king content is supposed to be the authoritative ruler, and this is what every good web copyrighter will insist on, really, every partnership or marriage is all about having a good give and take relationship. Much the same, good web design sincerely appreciates good web content—there’s no other way. But the feelings must be mutual. There is give and take on the web because good design must support good content and good content must support good design. They work together in perfect harmony as rulers of the web. Let’s face it, we need both kings and queens in this world…it’s how we do things here.

Remember, no matter how great the content, no one likes an ugly website. That’s a fact. And without quality content, the design really has nothing to do itself. Content and design are both absolutely important necessities. They are the king and queen of the web and masters of their domain (pardon the bad pun).

The bottom line is worth repeating: website content might be king, but trust us, good design is the queen and she should not be underestimated!

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The post Website Content Might Be King, But Trust Us, Good Design Is The Queen And She Should Not Be Underestimated! appeared first on Sleepless Media.


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